Vijay Mallya-led United Spirits Ltd shifts focus to premium brands
The Vijay Mallya-led United Spirits LtdĀ (USL), the largest spirits company in the world in terms of numbers, has initiated a total overhaul of its business structure, with a strategic shift in focus from mass selling brands to premium brands. The focus has shifted to premium brands that would bring in a larger profit margin per … Continue reading Vijay Mallya-led United Spirits Ltd shifts focus to premium brands
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